Quantitative Research

Quantitative research

They say you cannot improve what you cannot measure.
With quantitative research you can leverage the power of numbers,
testing causal relationships, generalizing results to wider populations or making predictions. Counting on robust statistical analysis, we can convert complex data into clear, actionable insights that you need in making decisions with confidence and taking your business forward.

Quantitative research resources

CATI |Computer Assisted Telephone Interviews

30 CATI stations
60 call center operators (8 hours in 2 shifts)
specialized Call Center software that allows interview recording and continuous interviews monitoring
Random Digit Dialing system for Romtelecom, RDS & UPC (100% national coverage), 100% mobile coverage by random number generator
automatic sample generation and management.
complex training sessions with interviewers and pretesting every questionnaire before project launch
solid know-how, with over 50.000 interviews per year

CAWI | Computer Assisted Web Interviewing/ Online surveys

online panel with over 40.000 individuals e-mails
specialized software that allows access to the online questionnaire via an unique ID, ensuring that respondents will complete the questionnaire only once

CATI | Computer Assisted Telephone Interviewing

This method streamlines data collection, ensuring accurate, real-time responses, while enhancing consistency in how the questions are addressed and directly added to the database. CATI combines the efficiency of technology with the personal touch of phone interviews, which contributes to maintaining a good level of respondents’ engagement and survey completion. It is a rather fast data collection that comes with high control on the data collection accuracy and has no geographical constraint.

CAWI | Computer Assisted Web Interviewing

This approach allows respondents to participate at their convenience, while providing instant, accurate feedback. With CAWI, you benefit from real-time data collection, lower data collection costs, and enhanced reach, with no geographical constraints but internet coverage.

Mystery Shopping

This is one of the most effective ways to uncover customer experience.

By using a robust method and well-trained anonymous evaluators, you can assess service/product quality, and compliance, and gain valuable insights into your operations and employees performance. It works as a concealed observation method (i.e., Direct visit, Mystery Call, Mystery E-mail etc.) that helps ensure your brand consistently meets your customer expectations, identifying key strengths and areas for improvement.