Where wealthy individuals (with net personal income of more than 1200 €), due to their financial resources, are also heavy users and early adopters of digital technology. It describes the intersection of financial wealth and extensive, sophisticated engagement with the digital world.
If you want to find out more about all these and more other insights, don’t hesitate to contact us for our Affluent Users Report.
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Understanding Gen Z in relation to work: who they are, how they choose their employer, what they expect from their manager and from the organizational culture, what makes them stay or leave, and how they see the future (AI, success, money and career). The study explores the paradoxes that define how Gen Z relates to work: salary vs. meaning, freedom vs. security, autonomy vs. belonging, development vs. balance and ambition vs. wellbeing.
A study that analyzes Romanians' perceptions regarding the economic situation, level of trust & confidence, and consumer financial behavior in a context marked by political, economic, and social transformations.
Exploring the current trends and dynamics in the retail sector of Romania, focusing on several topics such as: FMCG consumer behavior, retail brand usage, awareness of private label brands and consumption of BIO products.
Understanding the HORECA market from big urban area. Trends on annual data sets, 2025 & 2026.
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