Some useful insight from the study:

• 99% of respondents are aware of the concept of Bio, Eco, Organic and define it as: a product that not contain any harmful substances (44%), grown naturally, without fertilizer or growth hormones (38%), 100% natural product (27%).
• 4 out of 10 respondents would pay 6%-10% more for Bio products.
• Most respondents buy Bio products from physical stores (90%). These stores are: Lidl (26%), Kaufland (25%) and Carrefour Hypermarket (16%).
• The most important attributes in choosing the Bio products are related with: properties of the product (healthy, natural, fresh, taste / smell, quality), trust, care of environment and matching with the lifestyle of the respondent.
• The main reasons for NOT buying Bio products are: the products are not 100% natural products (46%), the products don’t have good value for money (45%), the products are not found in any store (24%).

If you want to find out more about all these and more other insights, you can download our BIO Products Study Report.
Also, if you have any questions, don’t hesitate to contact us.