Looking forward to the future … juniors and young professionals.
Within the GEN Z (1994-2002), we focused on the TEENS who were enrolled in a high-school program at the moment of the study (April- October 2020).

To set the general framework for understanding and addressing Romanian teens, by identifying key values, decision drivers and influencers, expectations and fears, as well as behaviors that define their lifestyle at this age.

This study works as a good starting point for addressing Romanian teens as consumers, but also as (future) employees, helping companies gain relevance when interacting with them and win them over.